WBUR-FM is a public radio station located in Boston, Massachusetts, owned by Boston University. WBUR's spring campaign goal was to re-engage listeners to the station after COVID mandates were lifted. In this project, we wanted to incorporate a new cursive logo and the element of playfulness into the brand's visual. The visuals created were used for key marketing and advertising visuals, including animations, social media, blogs, and billboards.
Social boards and animation.
Roadside billboard
Newspaper full spread
